I choose my product “GLAD Sandwich Zipper Bags”

One of my campaign is to emphasize the different usage of the product. The head line is, “It’s not only for sandwiches”. I will put different things in the zip bag to show different usage. Then sandwich looks at the bag and jealous about it. The sandwich might say, “I should be in there.” The tag line is “So Many Uses...”

The second campaign is simply to show the usage. The head line is “Sandwiches love it”. The box is surrounded by many sandwiches and they are the fan of the zipper bag. The tag line is “How can we live without you"